Annual General Meeting 2017
Our 2017 AGM and Workshop is taking place January 25 & 26 in Gander.
The theme will be public trust and social license.
RESERVE YOUR ROOM:
Please contact Hotel Gander at 1-800-563-2988
More coming soon!
Check back here soon to see more of our speakers for this event.
Kelly Daynard is a graduate of both the Honours English program at Wilfrid Laurier University and the Advanced Agricultural Leadership Program.
She spent seven years working as a journalist before starting to work in agricultural communications.
In 2005, Kelly moved to the Ontario Farm Animal Council (now Farm & Food Care) to serve as the coalition’s Communications Manager.
Farm & Food Care Canada is a national charity with the vision to earn public trust and confidence in food and farming. With offices in Ontario and Saskatchewan, Farm & Food Care is a unique coalition that works together with many partners from coast to coast with a shared commitment to provide credible information about food and farming.
Kelly is one of the co-founders of the Speak Up team program, a program that gives farmers the skills and confidence they need to be able to tell their stories about their farms and farm families to the public - whether it be through media interviews, presentations to municipal councils, tours of school groups or presentations to community groups. Over the last few years, hundreds of farmers across Canada have gone through the Speak Up training program.
Kim McConnell is the founder and the former CEO of AdFarm, one of the largest agricultural marketing communications firms in North America.
In 1984, Mr. McConnell started the business in the basement of his house. In 2007, he stepped down as CEO. Today Mr. McConnell likes to say that he “just plays”.
Over the years, Mr. McConnell has led many national and international brand and marketing assignments for several respected companies including Farm Credit Canada, Dow AgroSciences, Bayer CropScience, Agrium and RBC Royal Bank. He has been the catalyst behind many industry initiatives including advancing the Canadian beef industry, the Canadian seed industry and recently has spearheaded an initiative to build greater public trust in food and farming.
In addition to numerous creative and marketing awards, under Mr. McConnell’s leadership AdFarm was recognized for three years as one of “Canada’s 50 Best Managed Companies”, and in 2006 was recognized as the 3rd Best Place to Work in Canada.
Mr. McConnell is also the recipient of many national business awards including ‘Agri-Marketer of the Year’, finalist for the Ernst & Young “Entrepreneur of the Year”, the Canadian Youth Business Foundation “Mentor of the Year” and in 2012 he received one of the industry’s highest awards when he was inducted into the Canadian Agricultural Hall of Fame.
Mr. McConnell remains involved with AdFarm and is also director on a number of corporate and volunteer boards. He and his family live on an acreage on the edge of Calgary. Mr. McConnell is passionate about agriculture, food, youth and the entrepreneurial spirit.